A readership survey conducted among paid subscribers showed that an average of 3,8 people read each edition, making a current readership of about 38 500 – excluding aviation enthusiasts and pilots from the African defence forces.
Subscriptions (both fully paid for or those sent by organisations to their members as a benefit of membership, account for 64% of the circulation; requested free controlled circulation from governments, the air force, airlines etc. account for a further 15%; counter sales about 21% and the balance are promotional.
World AirNews is the official aviation news journal of several aviation organisations such as the Commercial Aviation Association of Southern Africa and is officially recognised by many others. It is the official media partner of the African Airlines Association (AFRAA), the Airlines Association of Southern Africa (AASA), and the East African Commercial Aviation Association, the Aircraft Owners and Pilots Associations, and many others.